Niko Ivanov and his company, NOX Media, have been at the forefront of marketing and taking brands to the next level. Along with his 9-5, he finds time to be a successful artist manager of three artists including one that is signed to the legendary indie label Epitaph Records. Niko discusses his big break in the industry which came about through connecting and then managing one of the biggest Soundcloud artists from the past ten years. Niko walks Tom and Kelci through his whirlwind of a day, the essentials of band management, and how being a good person in the industry can pay dividends.